Brand Campaign tips

It’s not often you see illustration used in brand campaigns these days. But for that very reason, it can be a great way to make your marketing stand out, capturing attention and eliciting an emotional response from the viewer.

From hand-drawn images to vector art, the power of illustration cannot be underestimated when done well. So to inspire your own projects, we’ve brought together 10 examples that show just how illustration can be used in branding in creative and imaginative ways.


  • Oreo

To celebrate its 103rd birthday, sandwich cookie company Oreo wanted to update its brand but still convey a sense of childlike wonder. Via The Martin Agency, Oreo commissioned 10 artists to create a character that embodied a single word. The only stipulation was that the character use the Oreo cookie wafer as the face/head.

The beautifully intricate example shown above was the work of Shotopop, whose word was ‘twist’. You can view the full campaign here.

  • Penguin

Everyone loves classic Penguin covers. And this multi-award winning campaign for Penguin Group China draws wryly on that sense of nostalgia, to promote its range of audio books.

In each of the ads, commissioned by Y&R China, a flipper-footed sound technician subtly invades the scene. The Moby Dick illustration shown above was created by Swiss artist Jared Muralt, and you can see the full campaign here.








  • Ram Trucks

Selling automobiles is about engaging the emotions as much as anything else. So these print ads for Ram pickup trucks summon memories of the illustrative posters created in the 1930s and 1940s to awaken the public’s taste for adventure.

The Richards Group commissioned Anderson Design Group (ADG) to create the poster art, inspired by the Art Deco-style WPA National Park posters created after the Great Depression to promote America’s parks.

About us

Beattyconnection has a team of 2 designers who are passionate about their craft and have their own unique style which compliment each other. We believe in simple and clear design that is high on impact to project your message.


  • Adam

Graphic Designer/Illustrator/Web Designer

Adam started the business in 2005 and after a brief period of anxiety about not enough work fortunately he has been flat out ever since!

Adam completed university with a Bachelor of Visual Communication in 1996 then worked for a printing company as an in-house graphic designer for several years. This experience provided a great understanding of printing processes and solutions.

“Whether its designing a print advertisement or website I aim to create designs that get the message across in a dynamic and memorable way. “

  • Sandra

Graphic Designer/Social Media Manager

In 2003 Sandra graduated from UniSA with a Visual Communication degree and started out at a wine label printing company where she gained an in-depth understanding of specialised wine label printing techniques and requirements.

Sandra then moved into a graphic design position for for Great Southern Rail and gained a wealth of experience, working on national and international marketing campaigns, implementing the new branding strategy and applying it to all collateral, managing big budget photo shoots and so much more.

“I love to create and to be creative. I strive to push the boundaries and I am passionate about creating dynamic yet functional designs.”